Sainsbury's and Oasis announce new in-store partnership

Sainsbury's and Oasis announce new in-store partnership

Sainsbury’s and Oasis are teaming up to bring Oasis fashion ranges to customers in five Sainsbury’s supermarkets. This is the first time Oasis has made its ranges available to customers in a supermarket setting.

Two Oasis concessions will be open to customers in time for Christmas at Sainsbury’s Sydenham in South London and Sainsbury’s Selly Oak near Birmingham. Sainsbury’s Selly Oak will be a brand new store when it opens later this year.

The two Oasis concessions have been carefully selected to be in supermarkets where Tu clothing performs particularly strongly and in the case of Selly Oak, its new flagship store, with complementary ranges helping to make Sainsbury’s a fashion destination. Sainsbury’s is the sixth largest clothing retailer by volume and clothing now accounts for £1 billion of the retailer’s sales. It is available to customers in 437 Sainsbury’s supermarkets, via the Tu website and also on the hugely popular Argos website.

There is now over 400,000 sq ft dedicated to third party concessions in Sainsbury’s supermarkets, including partnerships with popular high street brands such as Clarks and Specsavers. The Oasis stores will range from 800 to 1,500 sq ft per unit.

Sainsbury’s Director of Commercial, James Brown said: “We are delighted to be welcoming Oasis to Sainsbury’s stores. Its on-trend fashion ranges will complement our high quality Tu clothing offer and support our strategy to make our stores leading fashion destinations. The initial trial will see two stores open in time for Christmas which is brilliant news for those looking for a party outfit or a special gift.”

CEO Designate of Oasis, Hash Ladha said: “Trialling Oasis in Sainsbury’s is an exciting development for us. This is about presenting the Oasis product proposition and brand experience to Sainsbury’s customers. The customer demographic of both brands is very similar and therefore it is a natural strategic partnership. We are looking forward to opening two stores before Christmas and another three early next year and presenting our brand to new customers.”

Source of information

Sainsbury's &


25 October 2018


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